MTN Uganda has launched a digital sports hub dubbed, “MTN sports” to offer all Ugandan sports fans a one-stop center for all sports related news, updates and analysis.
While launching the MTN sports website, Somdev Sen, the MTN Uganda chief marketing officer said the telecom company decided to launch the sports website to provide sports enthusiasts with a comprehensive sports coverage of the very best that the Ugandan sports has to offer.
This idea was created in relation to the current circumstances that have limited the fans physical involvement at sports facilities.
“That is why we have decided to bring the fun and thrill closer on the screens of our customers,” said Somdev.
Somdev added that across the world these days, the excitement of sports has spread beyond the confines of the stadium and captured the hearts and minds of many through the internet. As such, the new MTN sports website is now part of this digital outbreak of the sports fever across the country, while stadiums may remain empty due to the pandemic, sports fans will continue to remain in the thick of it through this exciting sports website.
MTN Uganda since it opened shop in the country over 20 years ago, has had a proactive role in sports. This has positioned the brand as the biggest supporter of local sports through it’s sponsorship, partnerships and active engagements with the various sports disciplines including football and athletics, among others.
“ over the years we have been big supporters of various sports disciplines in Uganda, including MTN marathon, our support to broadcasting of the Star Times Uganda premier football league, our continued partnership with local football clubs like KCCA and Onduparaka and support to talent development in other institutions, among others. Local sports, continues to be a major pillar in our sponsorship strategy,” Somdev further said.
Somdev further encouraged sports fans to utilize the website now to keep up with the Uganda Olympics team as they go for glory in Tokyo.