A company profile is a professional introduction aimed at capturing the attention of the reader informing him about the company succinctly.
It is designed to make a powerful impact and a good first impression on potential investors or clients.
A company profile that is written with care acts as an opportunity for the organization to differentiate itself from the crowd. It is described as a resume that helps to establish the credibility of the business in the market.
What is a company profile?
A company profile is a summary of all the relevant elements of an entity. It is in the form of a statement that describes important information about the business.
A company profile is created for potential customers, stakeholders, suppliers, financial institutions, government regulators, and potential investors. The information in the company profile can vary in detail as it is dependent on the person or institution it is made for.
A company profile includes information like;
• Name of the company
• Structure of the company
• Location of the company
• Contact information of the company
• The email address of the company
• Name of the founder, partners, and associates
• Name of its important executives, management team and board members
• Overall business activities of the company
• Operational data of the company
• Overall business strategy of the company including vision, mission and purpose
• The products and services that are offered by a company along with its prices
• Financial data of the company including major assets, profits, and revenues
• Previous, present and future performances
• History of the company
• Information about physical, financial and human resources
• Management and organizational structure
• Short-term and long-term goals of the company
Importance of company profile
A company profile is important because it helps to identify markets for building sales figures and outreach investors. The importance of having a good company profile are described below;
• The company profile offers the potential buyer an opportunity to know about the company.
• A good company profile is important because it nudges a potential investor to have direct interaction with the sales and marketing team of the firm he wishes to invest in.
• A structured company profile helps potential customers to know about the company if they are looking for a specific product or service
• A company profile offers numerous opportunities for growth to a business entity
• If tailored correctly the company profile can act as a roadmap for business growth and prosperity
• The importance of a company profile is that it gives a general idea about all its relevant information like strengths, target audience, products and services, and track record.
How to create a company profile
A business needs to develop a strategy in order to create one of the best profiles one can read. The steps that should be followed while creating a company profile are as follows:
Identify the purpose
A company profile can be used in case of several scenarios hence identify one and only purpose of creating it. Make a rough draft where you try to impress your target audience. This will give you a fair idea about your purpose and the ways to deal with it
Decide on the style
Once you have the information in hand, set a tone and decide upon a style you want to adopt to reach your audience. Some companies prefer a timeline whereas others opt for images.
Take the help of bullet points to break up the text as it looks attractive. Do not be afraid to experiment as it will look new and innovative to the reader
Make it a captivating story
Do not emphasize only facts and figures instead make it a short but interesting story that will help to captivate your audience throughout the journey.
Outline your mission
Write down an appealing mission statement that will highlight the niche and value of your business. Let your audience know the plans for your business. The information should be encouraging so that the target audience can identify and associate with it.
Keep the format clear
An important thing to remember while writing a company profile is that you should keep the format clear. Do not let your thoughts and words run wild because at the end of the day it is not a personal profile but business-related company profile that has to maintain a bit of professionalism.
Company history should be written in chronological order
A fact about the company profile is that the company’s history should be written in chronological order. List important achievements that will highlight the development of the company to date.
While writing a company profile include good testimonials that will enhance your company image.
Include contact information
If you are looking for ways to create a company profile including your contact information, for instance, phone number, and email at the top if it is to be used offline or you can add your hyperlinked contact information at the bottom of the page if it is used online
If you have finished writing your company profiles it is necessary to proofread it to remove any mistakes. Make sure you are proofreading it after some gap because you are liable to miss errors if you continue with your proofreading as soon as you complete your profile.
Read other corporate profiles
Once you have proofread your profile keep it aside. Now go through some of the profiles of your competitors. This will help you to get a feel about your own.
Build your company image
Make sure you have created a company profile with positive impressions and information that will enhance your bramd image, remove anything that seems negative or unnecessary. Reframe the sentences so that they come out inspiring.
An attractive company profile design says a lot about the company it presents. A concise profile is often posted by most of the organizations on their websites so that interested parties can make a brief assumption from the given disclosure.