Understanding different types of business communication

Communication in business is important to establish clear, strong messages about strategy, customer service and branding. A business building a brand reflects a consistent message tailored to its audience.

Companies working with a wide range of people are required to communicate in a variety of mediums. To be effective, much attention is given to the tone and clarity of the message regardless of the communication method.

Internal communication methods create a bond among employees and managers and encourages teamwork and collaboration.

The four methods of business communication include;

Verbal communication

This is the use of your voice to convey an idea or speak an opinion. Examples include virtual meetings, phone calls and in-person conversations.

The effectiveness of the verbal communication depends on the tone of the speaker, clarity of speech, volume, speed, body language and the quality of words used in the conversation. The feedback is immediate since there is simultaneous transmission and receipt of the message by the sender and receiver respectively.

Visual communication

The use of images or graphics to make an idea clear. Examples include charts, maps, infographics and videos.

The right type of visual communication for your company or campaign depends on the goal you’d like to achieve and your target audience.

Visual communication can be used in conferences and trade shows, websites, social media posts, office presentations and meetings, and so much more.

Nonverbal communication

Refers to the message we send and receive through behavior. Examples include body language, gestures, dress and facial expressions.

Non verbal communication includes your appearance, posture, facial expressions, eye contact, and all other nonverbal gestures. A voice tone of an individual may also pass on a nonverbal message to others.

It further includes what you wear, how you wear your clothes, and the distance between you and your audience.

Written communication

Is what we deliver through print or digital media. Examples include emails, letters, memos, reports and other documentation.

It is a formal method of communication and is less flexible. A written document becomes a permanent record for future reference. Employees who communicate well and understand the company’s vision help make the company successful.

Using effective communication methods can benefit a business and its employees in a variety of ways including;

Building better teams

Preventing misunderstandings and conflicts

Improving customer service

Meeting goals and earning success

Promoting creativity and innovation

Advancing individual career prospects, among others.

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