MultiChoice has introduced a new channel dedicated to showing East African movies dubbed, ‘Maisha Magic Movies.’
This intiative is targeted at having Ugandan, Kenyan, and the Tanzanian market but will be viewed across all key markets in the African continent.
In anticipation of the new regional strategic offer, Barbara Kambogi, Channel Head Maisha Magic Movies at MultiChoice said, ” We continuously study audience behavior and tailor-make our offering to match the needs of the market at hand hence the launch of Maisha Magic. “
Kambogi further revealed that viewers can look forward to some exciting homegrown titles in the following genres; action, thriller and drama that they can be equally proud of and call their own.
” We are working alongside local producers in Uganda, Kenya ,and Tanzania and continuously grooming and mentoring the teams to produce world class content that resonates with the cultural nuances of the market thus marking the content not only exciting but relatable to viewer,” Kambogi added.
This channel launch follows the launch of Pearl Magic Prime in February which further drives the MultiChoice Group agenda of delivering great local content to their customer base.
“We will continuously study audience taste and where warranted, adjust the content to ensure that we remain relevant and topical through out the life cycle of the movie channel,” Said Collin Asiimwe, the Head of Marketing at MultiChoice Uganda.
Maisha Magic went live on Monday 26 of July 2021 and is now available exclusively to DSTV customers on DSTV compact, DSTV compact plus and DSTV premium packages.