A brand ambassador is a person who represents or advertises a company, supports its offers and acts as the embodiment of the company’s corporate identity through words and actions.
Usually, Brand ambassadors are experts when it comes to talking about the brand online and offline. Their job is to create a relationship between the company’s offer and the customer.
All brand ambassadors are paid marketers in the sense that they either get regular payments from your company or a negotiated benefit.
Brand ambassadors can be found on various channels like social media platforms such as Facebook, Twitter, Instagram and LinkedIn. Brand ambassadors make full use of these channels to promote the company of their choice.
This below goes into more detail about a few of the major benefits from having your own brand ambassador;
They give the brand a human touch
Customers and potential customers are more likely to identify with brands and companies if they have a face for them. Advocates, on the other hand, manage to make brands human and tangible.
They increase traffic to your social profiles and websites
Because brand ambassadors acquire their own profiles and websites, they bring organic traffic to your websites through backlinks and referrals. This way, you can reach more potential clients that are not part of your existing marketing channels.
They strengthen the marketing team
Word of mouth is one of the most effective forms of advertising. This is where much of the power of the corporate influencer resides. By giving positive reviews, they can change the public’s perception of the company.
They lend credibility to your brand
When it comes to making purchasing decisions, people usually trust the suggestions of Brand Ambassadors. A live supporter of your product is able to better communicate with potential clients. This is perhaps the biggest reason why many reputable brands employ brand ambassadors to improve their brand’s reputation.
They are excellent helpers for the company’s social presence
Brand ambassadors establish themselves online as public figures and have build solid online reputations. This means that they already have a following and an extensive social network. For this reason, they are also often referred to as influencers, as they can reach a large number of people with just one blog post, status update or tweet.
They are practical problem solvers
Every company has to deal with bad reviews. This is much easier with the help of a brand ambassador. They have the power to reverse bad reviews.
They can expand the market
With the help of brand ambassadors, new markets can be opened up. For example, if a clothing company in China wants to attract the attention of customers in Uganda, it can reach them with the help of a Ugandan blogger.
They offer what customers are looking for
Brand ambassadors promote a company because they really like it. They support a brand because they respect it. Companies often find it a real morale booster when someone advertises them honestly.
They are a form of customer support
Many customers are unsure about trying a new brand they don’t already know. Customers tend to ask a lot of questions before deciding to try it out. Because of this, many are looking to bloggers and other influencers. The advocate helps answer important questions.
Brand ambassadors are an integral part of any business and if used properly, they can become part of a much larger marketing plan.